Facebook – the social media giant and its impact in Craiova

Facebook remains the social media giant, with nearly 3 billion active users. In Craiova, the company ALTANET offers IT services and online security solutions for data protection, helping users stay safe on the internet.

Facebook, the first global social network

Launched in 2004, Facebook became the first global social platform to reach nearly 3 billion monthly active users by January 2023. Despite all the changes and controversies, the network continues to dominate the social media industry.

Rebranding and expansion of Meta Platforms

In 2021, Facebook Inc. became Meta Platforms, and the social network joined the Meta family along with WhatsApp, Instagram, and Messenger. The strategy is reminiscent of the reorganization of Alphabet, formerly Google, to expand its scope.

Where are most Facebook users located?

India has the largest Facebook community, with over 314 million users. The US, Indonesia and Brazil each have over 100 million users. Nearly a fifth of users are men aged 25-34, and 12% are women in the same category. India has the largest Facebook community, with over 314 million users, according to Statista.

Meta Platforms' financial situation

In 2022, Meta generated revenue of $116 billion, the first annual decline since 2009. Net profit fell by over 40%.

• Average revenue per user (ARPU) was $39.6.
• The average revenue per Facebook user remained much lower: $10.86.
  TikTok competition and normalization after the COVID-19 pandemic contributed to these decreases.

Content in the Facebook news feed

In Q4 2022, over 50% of the content in US users' feeds came from friends and followed pages, and 17% was unrelated to their interests. The majority of posts did not include links.

Measures against false and harmful content

• 1.3 billion fake accounts removed in Q4 2022
• 6.4 million pieces of content with harassment and aggressive behavior removed

The role of ALTANET in Craiova for online safety

As platforms like Facebook grow, so does the need for digital security. In Craiova, ALTANET offers IT services and security solutions for businesses and individuals:

• protection against ransomware and phishing
• IT solutions for businesses and individuals
• data protection services and complete cybersecurity