TikTok – evolution, impact and perspectives in Craiova and globally

The rise of TikTok – from launch to global success

TikTok, developed by ByteDance, was launched in 2017 and quickly gained popularity for its short, engaging videos. After merging with Musical.ly in 2018, the platform became a global phenomenon.

Key facts about TikTok growth

• release: 2017
• merger with Musical.ly: 2018
• 3 billion downloads by July 2021
• constant presence among the most popular applications in the world

Why is TikTok so popular?

TikTok's success is based on changing user behavior, who prefer short, mobile-accessible video content.

TikTok's success is based on changing user behavior, who prefer short, mobile-accessible video content.

• the trend towards rapid consumption of online content
• increased popularity during the pandemic
• creative and accessible visual storytelling
• the highest ROI in online marketing according to 2022 surveys

TikTok's influence on users and companies

TikTok is no longer just a platform for entertainment. Companies are using the platform for promotion, interactive campaigns, and connecting with young audiences.

The main markets for TikTok

• United States: 113 million users in 2023
• Indonesia: over 110 million users
• Brazil: over 82 million users

TikTok and its role in Craiova

In Craiova, both individual users and companies are adopting TikTok for digital communication and marketing. For a secure online presence, ALTANET Craiova offers:

• IT services and social media consulting
• cybersecurity for accounts and data
• protection against phishing and ransomware attacks
• data protection solutions for businesses and content creators