Meta AI (Llama): The free robot you already have on your phone without knowing it

Artificial intelligence comes to you

Until now, if you wanted to talk to an intelligent robot, you had to make an effort. You had to download a new app or create an account on a separate website. The company Meta (which owns Facebook, Instagram, and WhatsApp) has changed that rule. They've launched Meta AI.

This robot doesn't require any installation. It has already "magically" appeared in the applications you use every day. Want to see how it compares to its independent rivals? Read our analysis of the top 20 free AI robots in 2025.

What is Meta AI and what is Llama?

Maybe you've heard two different terms and are confused. Let's clarify:

• Llama: It is the "engine" under the hood. It is the complex technology (the brain) developed by Meta. It is highly appreciated by experts because it is "open source" (the code is public).
• Meta AI: It's the "car" you drive. It's the friendly assistant you chat with and uses the Llama engine to respond to you.

Where do you find it? (you don't have to install anything)

This is the biggest advantage of Meta AI. It is ubiquitous in your social ecosystem:

• WhatsApp: You'll find it as a small, round, colorful icon above your conversation list. You can talk to it as if you were talking to a friend.
• Instagram and Messenger: You can summon him directly into chats with friends. If you type "@Meta AI" in a group, he can join the conversation to give you ideas for going out.
• Facebook: Appears in your news feed to give you additional information about the posts you see.

What does he do best?

Meta AI is designed to be fun and useful in everyday conversations. Here are its top features:

• Image Generation (Image): It's extremely fast at drawing. You write to it "Imagine a cat on a skateboard" and in a few seconds it generates your image. You can immediately send it to your friends on WhatsApp.
• Web Search: It has access to real-time information (through partnerships with Bing and Google). If you're arguing with your friends in a group about who won a game, Meta AI can give you the answer on the spot.
• Creative Ideas: Helps you write captions for your Instagram photos or compose "Happy Birthday" messages.

Free vs. paid: total freedom

Unlike other giants that require you to subscribe for the best features, Meta's approach is different.

• For regular users: Meta AI is completely free in social apps. You have access to the Llama 3 model (one of the most powerful in the world) without paying anything.
• For developers: Because the Llama model is open, programmers can download and modify it for free to create their own applications.

Meta AI for your business

If you have a small business and use WhatsApp Business or Facebook, this bot is a powerful ally. It can help you respond quickly to customers. It can generate post ideas for you without leaving the app.

However, a phone assistant is no substitute for a brand strategy. If you want to turn social interactions into real profit, you need a plan. Our team offers you online web marketing services. We help you use these tools to increase the visibility of your business.

Conclusion

Meta AI (Llama) is probably the most accessible robot in the world right now. You don't have to be a tech expert to use it. It's already in your pocket, ready to help you with an image, a piece of information, or a joke.

Want to learn how to make the most of the digital revolution? Visit our contact page. We're here to answer your questions.