Social media use in Romania – statistics and impact in Craiova

Social networks, a communication and information tool

In Romania, social networks are used to stay in touch with family and friends, but also as quick sources of news and information. In recent years, they have had a major impact on political expression, especially among young people. Protests and electoral campaigns in Romania have shown how powerful the influence of social media is.

Number of social media users in Romania

By 2023, Romania had approximately 17,82 milioane utilizatori de internet, dintre care peste 15,13 milioane erau activi pe retele sociale.

Facebook in Romania – still a leader, but in decline

Facebook remains the second most popular platform in Romania, with a usage rate of 87% and an advertising reach of over 9.55 million users. However, its popularity is gradually declining in front of platforms more attractive to young people, such as Instagram and TikTok.

Facebook vs Instagram in Romania

• Facebook is dominant among users aged 25-34.
• Instagram is gaining ground among 20-year-olds.
• The engagement rate is higher on Instagram, even though Facebook has twice as many users.

TikTok in Romania – rapid growth

TikTok has gained ground through short and creative videos. In Romania, @andragogan is the most followed account, with over 9 million fans in 2023.

Evolution of TikTok turnover in Romania

• October 2020: ~$10,000
• October 2021: ~$400,000
• October 2022: over $1.1 million

The launch of the TikTok for Business service in May 2021 increased companies' interest in digital marketing on this platform.

Conclusions – social networks in Craiova and Romania

The use of social networks is constantly growing, and young people remain the most active segment. In Craiova, companies and individual users can benefit from ALTANET services:

• cybersecurity and protection against phishing and ransomware
• IT services and maintenance for businesses
• data protection and digital transformation consulting

Source

Articol preluat: statista.com