{"id":643,"date":"2023-11-09T09:38:00","date_gmt":"2023-11-09T09:38:00","guid":{"rendered":"https:\/\/altanet.wattmedia.ro\/?p=643"},"modified":"2026-01-14T10:41:45","modified_gmt":"2026-01-14T08:41:45","slug":"utilizare-retele-sociale-romania-craiova","status":"publish","type":"post","link":"https:\/\/altanet.ro\/en\/2023\/11\/09\/utilizare-retele-sociale-romania-craiova\/","title":{"rendered":"Social media use in Romania \u2013 statistics and impact in Craiova"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"643\" class=\"elementor elementor-643\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725f8a60 e-flex e-con-boxed e-con e-parent\" data-id=\"725f8a60\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-647c92ac elementor-widget elementor-widget-text-editor\" data-id=\"647c92ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Social networks, a communication and information tool<\/strong><\/h2>\n<p>In Romania, social networks are used to stay in touch with family and friends, but also as quick sources of news and information. In recent years, they have had a major impact on political expression, especially among young people. Protests and electoral campaigns in Romania have shown how powerful the influence of social media is.<\/p>\n<h2><strong>Number of social media users in Romania<\/strong><\/h2>\n<p>By 2023, Romania had approximately <strong>17.82 million internet users<\/strong>, of which over <strong>15.13 million were active on social media<\/strong>.<\/p>\n<h2><strong>Facebook in Romania \u2013 still a leader, but in decline<\/strong><\/h2>\n<p class=\"translation-block\">Facebook remains the second most popular platform in Romania, with a usage rate of <strong>87%<\/strong> and an advertising reach of over <strong>9.55 million users<\/strong>. However, its popularity is gradually declining in front of platforms more attractive to young people, such as Instagram and TikTok.<\/p>\n<h3><strong>Facebook vs Instagram in Romania<\/strong><\/h3>\n<ul>\n<li>Facebook is dominant among users aged 25-34.<\/li>\n<li>Instagram is gaining ground among 20-year-olds.<\/li>\n<li>The engagement rate is higher on Instagram, even though Facebook has twice as many users.<\/li>\n<\/ul>\n<h2><strong>TikTok in Romania \u2013 rapid growth<\/strong><\/h2>\n<p>TikTok has gained ground through short and creative videos. In Romania, @andragogan is the most followed account, with over 9 million fans in 2023.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-57148\" src=\"https:\/\/altanet.ro\/wp-content\/uploads\/2023\/10\/image_2023-10-31_214610180.png\" alt=\"\" \/><\/figure>\n<h3><strong>Evolution of TikTok turnover in Romania<\/strong><\/h3>\n<ul>\n<li>October 2020: ~$10,000<\/li>\n<li>October 2021: ~$400,000<\/li>\n<li>October 2022: over $1.1 million<\/li>\n<\/ul>\n<p class=\"translation-block\">The launch of the <strong>TikTok for Business<\/strong> service in May 2021 increased companies' interest in digital marketing on this platform.<\/p>\n<h2><strong>Conclusions \u2013 social networks in Craiova and Romania<\/strong><\/h2>\n<p class=\"translation-block\">The use of social networks is constantly growing, and young people remain the most active segment. In Craiova, companies and individual users can benefit from <strong>ALTANET services<\/strong>:<\/p>\n<ul>\n<li>cybersecurity and protection against phishing and ransomware<\/li>\n<li>IT services and maintenance for businesses<\/li>\n<li>data protection and digital transformation consulting<\/li>\n<\/ul>\n<h3><strong>Source<\/strong><\/h3>\n<p>Article taken from: <a href=\"https:\/\/www.statista.com\">statista.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>2023 statistics on the use of social networks in Romania. In Craiova, ALTANET offers IT solutions and data protection for businesses.<\/p>","protected":false},"author":1,"featured_media":658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"featured_image_src":{"landsacpe":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_125731217-1140x437.png",1140,437,true],"list":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_125731217-463x348.png",463,348,true],"medium":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_125731217-300x68.png",300,68,true],"full":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_125731217.png",1920,437,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilizare retele sociale Romania 2023 | ALTANET Craiova<\/title>\n<meta name=\"description\" content=\"Statistici 2023 despre utilizarea retelelor sociale in Romania. In Craiova, ALTANET ofera solutii IT si protectie date pentru afaceri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altanet.ro\/en\/2023\/11\/09\/utilizare-retele-sociale-romania-craiova\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilizare retele sociale Romania 2023 | ALTANET Craiova\" \/>\n<meta property=\"og:description\" content=\"Statistici 2023 despre utilizarea retelelor sociale in Romania. 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