{"id":648,"date":"2024-04-24T09:38:00","date_gmt":"2024-04-24T09:38:00","guid":{"rendered":"https:\/\/altanet.wattmedia.ro\/?p=648"},"modified":"2026-01-14T10:41:04","modified_gmt":"2026-01-14T08:41:04","slug":"tiktok-evolutie-impact-craiova-2","status":"publish","type":"post","link":"https:\/\/altanet.ro\/en\/2024\/04\/24\/tiktok-evolutie-impact-craiova-2\/","title":{"rendered":"TikTok \u2013 evolution, impact and perspectives in Craiova and globally"},"content":{"rendered":"
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The rise of TikTok \u2013 from launch to global success<\/strong><\/h2>\n

TikTok, developed by ByteDance, was launched in 2017 and quickly gained popularity for its short, engaging videos. After merging with Musical.ly<\/strong> in 2018, the platform became a global phenomenon.<\/p>\n

Key facts about TikTok growth<\/strong><\/h3>\n
    \n
  • release: 2017<\/li>\n
  • merger with Musical.ly: 2018<\/li>\n
  • 3 billion downloads by July 2021<\/li>\n
  • constant presence among the most popular applications in the world<\/li>\n<\/ul>\n

    Why is TikTok so popular?<\/strong><\/h2>\n

    TikTok's success is based on changing user behavior, who prefer short, mobile-accessible video content.<\/p>\n

    TikTok's success is based on changing user behavior, who prefer short, mobile-accessible video content.<\/strong><\/h3>\n
      \n
    • the trend towards rapid consumption of online content<\/li>\n
    • increased popularity during the pandemic<\/li>\n
    • creative and accessible visual storytelling<\/li>\n
    • the highest ROI in online marketing according to 2022 surveys<\/li>\n<\/ul>\n

      TikTok's influence on users and companies<\/strong><\/h2>\n

      TikTok is no longer just a platform for entertainment. Companies are using the platform for promotion, interactive campaigns, and connecting with young audiences.<\/p>\n

      The main markets for TikTok<\/strong><\/h3>\n
        \n
      • United States: 113 million users in 2023<\/li>\n
      • Indonesia: over 110 million users<\/li>\n
      • Brazil: over 82 million users<\/li>\n<\/ul>\n

        TikTok and its role in Craiova<\/strong><\/h2>\n

        In Craiova, both individual users and companies are adopting TikTok for digital communication and marketing. For a secure online presence, ALTANET Craiova<\/strong> offers:<\/p>\n

          \n
        • IT services and social media consulting<\/li>\n
        • cybersecurity for accounts and data<\/li>\n
        • protection against phishing and ransomware attacks<\/li>\n
        • data protection solutions for businesses and content creators<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

          TikTok, the application developed by ByteDance, was launched in 2017 and quickly gained popularity through its short and engaging videos.<\/p>","protected":false},"author":1,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[229],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"featured_image_src":{"landsacpe":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_123651207.png",1000,437,false],"list":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_123651207-463x348.png",463,348,true],"medium":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_123651207-300x131.png",300,131,true],"full":["https:\/\/altanet.ro\/wp-content\/uploads\/2025\/07\/image_2025-07-04_123651207.png",1000,437,false]},"yoast_head":"\nTikTok 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