With over 2.5 billion monthly active users, Facebook remains the largest social network in the world. But the platform has not stood still. In 2026, Meta introduced important changes that directly affect how many people see your posts. At Altanet Craiova we believe these changes are more relevant than they seem at first glance – especially for companies that use Facebook as their main channel of communication with customers.
What is the hybrid feed and why does it matter?
Until 2026, Facebook's algorithm decided on its own which posts to show you and in what order. You had no influence over it.
In 2026, under regulatory pressure from the European Union – which asked platforms to give users more control over the content they see – Facebook introduced the hybrid feed: users can now choose between two display modes:
- AI-ranked feed (default): posts are shown according to their relevance to you, as decided by the algorithm. Not necessarily the most recent ones, but those considered more interesting for you.
- Chronological feed: posts appear in the order in which they were published, from the most recent to the oldest. Simple and transparent.
What does this mean for a company? That some users will choose the chronological feed and see posts in publication order – which makes the timing of your post more important than ever for this audience.
What is AI Andromeda and how does it work?
AI Andromeda is the artificial intelligence (AI) system that Meta has deployed to decide what content appears in the AI-ranked feed. Unlike earlier algorithms, which relied mostly on past interactions, Andromeda analyses the user's real behaviour in real time:
- Which posts do you linger on longer?
- What do you ignore completely, even if you scrolled past it?
- What do you reply to or forward in a private message?
Based on these signals, Andromeda anticipates what content you will find relevant and puts it in front of you – even if you don't follow that page. This means a good post can reach people who don't follow your page, if Andromeda considers it would be useful to them.
What other important changes has Facebook brought in 2026?
- Active groups get priority: posts from groups with constant activity get a significant visibility boost in the feed. If your company has or takes part in an active group, this is a real opportunity.
- Reels integrated into community feeds: short Reels-style videos now also appear in group feeds, not only on the main page.
- Direct relationships matter more: if you interact frequently with a page or a person through direct messages (DMs – private messages), that page's or person's content appears higher in your feed.
- Facebook remains the leader in number of users: with 2.5 billion monthly active users worldwide, the platform is still the biggest digital arena for any company that wants to reach a wide and diverse audience.
What do the Facebook algorithm's new priorities look like?
Important signal
Signal of medium importance
What should you do differently on Facebook in 2026?
- Create or activate a group related to your business. Active groups benefit from increased visibility in the feed. A group where members ask questions, share experiences and get useful answers is a real advantage over a page that posts one-sidedly.
- Encourage private conversations. If your posts generate enough interest for people to send them in a private message, the Andromeda algorithm will consider your content valuable and distribute it more widely.
- Post Reels alongside classic posts. Short videos have priority in the feed and now also appear in groups.
- Take posting time into account for users who have chosen the chronological feed. Peak activity hours on Facebook are early morning, lunchtime and the evening after 6 p.m.
- Reply quickly to comments and messages. Fast interactions signal to the algorithm that your page is active and relevant.
What comes next?
According to StoryChief, Facebook is reinventing itself as a community platform, not a news or public-feed platform. Groups and private messages will generate over 60% of engagement by 2027. Companies that understand this shift now and build active communities will have a clear advantage over those that keep posting on their page and waiting for likes.
Want to know what your company's Facebook presence looks like against the algorithm's new rules and what you can improve? The Altanet Craiova team can help with a concrete analysis. Visit our contact page and let's talk.
This article is part of the Altanet series on changes in social media and SEO in 2026. Next article: YouTube 2026: why long video beats short video again. See also the complete guide to the series.