Facebook remains a social media giant, with almost 3 billion active users. In Craiova, the company ALTANET offers IT services and online security solutions for data protection, helping users stay safe on the internet.
Facebook, the first global social network
Launched in 2004, Facebook became the first social platform worldwide to reach almost 3 billion monthly active users by January 2023. Despite all the changes and controversies, the network continues to dominate the social media industry.
Rebranding and the expansion of Meta Platforms
In 2021, the company Facebook Inc. became Meta Platforms, and the social network joined the Meta family alongside WhatsApp, Instagram and Messenger. The strategy is reminiscent of the reorganisation of Alphabet, formerly Google, to broaden its scope of activity.
Where most Facebook users are
India has the largest Facebook community, with over 314 million users. The USA, Indonesia and Brazil each exceed 100 million users. Almost one fifth of users are men aged 25-34, while 12% are women in the same category. India has the largest Facebook community, with over 314 million users, according to Statista.
The financial situation of Meta Platforms
In 2022, Meta generated revenue of 116 billion USD, its first annual decline since 2009. Net profit fell by over 40%.
- Average revenue per user (ARPU) was 39.6 USD.
- Average revenue per Facebook user remained much lower: 10.86 USD.
Competition from TikTok and the post-COVID-19 pandemic normalisation contributed to these declines.
Content in the Facebook news feed
In Q4 2022, over 50% of the content in US users' feeds came from friends and followed pages, and 17% was unrelated to their interests. Most posts did not include links.
Measures against fake and harmful content
- 1.3 billion fake accounts removed in Q4 2022
- 6.4 million pieces of content containing harassment and aggressive behaviour removed
The role of ALTANET in Craiova for online safety
As platforms such as Facebook grow, so does the need for digital security. In Craiova, ALTANET offers IT services and security solutions for businesses and individuals:
- protection against ransomware and phishing
- IT solutions for businesses and individuals
- data protection services and complete cybersecurity