Nowadays, around the world and in Romania, social networks are some of the most powerful tools for staying in touch with friends and family. They are also one of the main sources of news, thanks to their potential to provide information and live streaming on a global scale. Moreover, in recent times social networks have had a significant impact on political expression. This happens especially among the younger generation in Romania. We saw this in the protests and in matters related to elections.
As of 2023, the country had almost 17.82 million internet users. Of these, over 15.13 million were social media users.
Is Facebook in Decline in Romania?
In Romania, Facebook is the second most popular social networking app. Social media use in Romania stands at 87%, with a possible advertising reach of 9.55 million users. Besides keeping in touch with other people, using features such as Facebook Messenger, the social platform has a significant influence thanks to its content-sharing possibilities. In other words, Facebook is considered the most frequently used source of information in Romanian companies.
Although it leads in number of users, the platform is gradually losing popularity to platforms such as Instagram or TikTok. For example, in terms of social media use by age group, Facebook is more popular and accessible among the 25-34 age group. Instagram, on the other hand, is gaining more and more fame. It is especially becoming popular among people in their twenties. This is thanks to its successful concept of sharing photos and videos. However, although the number of Facebook users in Romania is roughly double the number of Instagram users, the latter has a much higher engagement rate when it comes to sharing photos and stories.
See also our article on Facebook's Dominance - Click Here!
The Rise of TikTok in Romania
TikTok quickly set itself apart from other social platforms through its form of content. It mostly displays 15-second videos. In the second quarter of 2022, the TikTok app was downloaded over 5.8 million times from the Google Play store in the United States. Moreover, it had over 4.6 million downloads in Mexico.
TikTok was received with great enthusiasm in Romania as well. The most popular TikTok account belongs to @andragogan. She had over nine million followers at the beginning of 2023.
In October 2020, the social app generated a turnover of almost ten thousand US dollars in Romania. A year later, in October 2021, TikTok recorded a monthly turnover of almost 400 thousand US dollars. In October 2022, monthly turnover exceeded 1.1 million US dollars. The future of the social app remains extremely promising thanks to its entertaining and educational content. In addition, the new service, TikTok for Business, promises to bring even more influence. The new service was introduced in Romania in May 2021. It was designed to support companies' marketing strategies and presence on TikTok.
See also our article on The Amazing Evolution of the TikTok App - Click Here!
We Won't Give Up on Social Networks Anytime Soon
All online engagement does not seem to be diminishing, but on the contrary, it is growing. So, as the statistics say, Romania ranks among the active social media users. And as we have said before, "life" in the online environment has a visible and notable impact on young people in particular. Our advice is to use these social apps responsibly.
Article taken from statista.com.